Telephone: 01646 651 255 or 01646 651 455

Email Us

Introducing our friendly, dedicated team.

Our Management Team

Steve Lloyd - Retail Operator / Managing Director

Kerry Waters - Aftersales Manager


Marketing is managed by Adam Bateman.

Marketing and website enquiries can be sent to

Our Sales Team

Steve Lloyd

Retail Operator / Managing Director

Grandson of the late W P Lewis himself and nephew of the late Stuart Lewis, Steve started at W P Lewis and Son as a young lad working as a car cleaner and has worked himself through fuel sales, car sales and to the position of Managing Director. Steve is passionate about the family business he has represented for all of his working life and is determined to carry on the legacy that Stuart and 'the boss' W P Lewis instilled into the company which are the old-fashioned values only found in a small business. He has pushed ahead with new technology to make sure our customers have the best experience possible. The business has been successful in gaining every available customer excellence award since its inception in 2012, which is testament to the passion he has for our customers. Steve is still very much in a customer facing role and is part of our sales team.

Simon Brace

Sales Consultant

Tenby through and through, this local gent has a wealth of experience at various levels within the motor industry. Having worked away from the county as well as working abroad, he decided to return to his roots and serve the community that he knows so well. If you're from Tenby, you're bound to know this man!

Simon Holt

Sales Consultant

Fellow Tenby boy Simon joined us initially at our Nissan dealership as a young sales newbie but soon moved over to Pembroke Dock where he was trained up in the 'W P Lewis & Son way' and has become a very experienced and well respected representative of the business. Simon is married and has a son and a super cool labrador.

Ieuan Williams


Ieuan looks after the cars on our forecourt as well as cleaning sold vehicles ready for their new owners.

Originally from rural North Pembrokeshire, Ieuan now lives in Pembroke with his wife Monica.

He is a keen photographer and loves nothing more than taking his camera out with him on a long walk in our beautiful Pembrokeshire countryside and coastline and taking pictures of Pembrokeshire's wildlife.

You will often see Ieuan in a high viz coat on our forecourt working hard to keep the cars on display clean and tidy.

Our Aftersales Team

Kerry Waters

Aftersales Manager

Kerry originally joined the company in 1983 as an apprentice technician and rose through the ranks ending up as service manager. He had a brief period away from us before returning to the fold in 2012 to head up both our service and parts department. He can hold his head up high in the knowledge that since being back on board, the team has consecutively won EVERY Vauxhall customer excellence award which is only awarded to a group of top ranking retailers who provide only the best care for their customers. He pushes hard to support local events. Kerry loves being involved in Carew Cricket Club and can also be spotted locally running.

Dean Kenniford

Service Manager & Workshop Controller

Dean joined the company as an apprentice Technician in 1991 and has worked at both our Greenfield and Havenbridge sites until going off on his travels and emigrating to Australia where he gained a wealth of experience in the motor trade. Upon his return he re-joined the team and now handles the day to day running of our busy workshop. His commitment and dedication to the company is admirable.

Jenny Griffiths

Service Advisor

Jenny is granddaughter of the late W P Lewis and joined the company as an Account’s Clerk in 2002 before making the move to the service team in 2012. Jenny handles most of our workshop bookings, so it will probably be her that you will speak to when you phone or call in to arrange an appointment.

Andrew Jones

Foreman Technician & MOT Tester

Andrew is one of our longest serving members of staff, having joined the company as an apprentice in 1983. He was trained under the guidance of the late great Kelly Scourfield. Andrew ensures that high quality standards are met within the workshop. He enjoys 60’s music and holidays in the sun.

Barrie Alderman-John

Technician & MOT Tester

Barrie is another of our home-grown technicians, having joined us as an apprentice in 2006. Barrie enjoys all aspects of the job whether it be mechanical or electrical. Barrie is a talented rugby player, currently playing for Pembroke RFC (wing) and enjoys walking his pedigree dogs. Barrie is our qualified Electric Vehicle Technician.

Joe Evans

Apprentice Technician

Joe joined the company in September 2021 as an apprentice technician. Born and bred in Pembroke Dock, Joe is well known in the area and is learning his trade well and hopefully will qualify in late 2024.

Tony Townsend

Parts Advisor & Parts Delivery

Originally from west Oxfordshire, Tony joined us in 2007 as a forecourt attendant and let slip that he previously worked in the busy parts departments of franchised and independent companies in England, so he made the move to our parts department. With his extensive experience in vehicle parts, Tony’s knowledge of the product is second to none. He also doubles up as our trade parts delivery driver covering most of Pembrokeshire daily. Tony’s hobbies include playing pool, walking his dog Zak, camping and caving.


Jon Houser

Warranty Administrator

Jon joined us in 2001 and is responsible for the warranty side of the business - a complex job that he handles with the utmost professionalism and his attention to detail is second to none. He is also a well-respected artist. His work can be admired on his website where you can see some of the fine art he has produced. He often features in local galleries so keep an eye out for his work.​



Our AdMINIstration Team

Jenny Compton

Business and Sales Administration

Jenny manages the administration for our sales team and is situated frontline in the sales reception area. She is normally the first person you will speak to on the phone and also to greet you upon your arrival at our dealership. Jenny is well educated in the world of business, she manages various administration tasks including vehicle invoicing, vehicle registrations as well as generally keeping the sales team on top form! Always happy, positive minded and eager to help, she will even turn hand to sales when required.

Miss Claire Lloyd FMAAT

Company Accountant

Claire originally joined W P Lewis and Son at their Neyland site as the Sales Administrator. Having attended Pembrokeshire College, she attained her accounts qualification 3 years later. In late 2022 Claire joined the Pembroke Dock team as our Company Accountant. Claire is also to be found at the family farm, looking after livestock and also her daughter Evie and partner Anthony.

W.P. LEWIS & SON (GREENFIELD GARAGE) LIMITED is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include acting as a credit broker not a lender. We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We may receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.