Let our family look after your family.

Our Management Team

Steve Lloyd - Managing Director - Email direct: stevelloyd@wplewisandson.co.uk

Mark Newton - General Manager - Email direct: mark@wplewisandson.co.uk

Kerry Waters - Aftersales Manager - Email direct: kerry@wplewisandson.co.uk

Netty Jones - Accountant - Email direct: nettyjones@wplewisandson.co.uk

General Enquiries

Our Sales Team

Our sales team is small but full of experience, headed up by our Managing Director Steve Lloyd, grandson of W P Lewis himself, who has been part of the business since he was just out of school, our sales teams are committed in providing a personal service to each and every customer.

Steve Lloyd | Managing Director

Grandson of the late William P Lewis himself and nephew of the late Stuart Lewis, Steve started at W P Lewis and Son as a young lad working as a car cleaner and has worked himself through fuel sales, car sales and to the position of Managing Director. Steve is passionate about the family business he has represented for all of his working life and is determined to carry on the legacy that Stuart and 'the boss' W P Lewis instilled into the company which are the hold fashioned values only found in a small business. He has overseen the recent refurbishment of the dealership and has pushed ahead with new technology to make sure our customers have the best experience possible. The business has been successful in gaining every available customer excellence award since its inception in 2012, which is testament to the passion he has for our customers. Steve is still very much in a customer facing role and is part of our sales team.

Email direct: stevelloyd@wplewisandson.co.uk

Simon Brace | Sales Consultant

Tenby through and through, this local gent has a wealth of experience at various levels within the motor industry. Having worked away from the county as well as working abroad, he decided to return to his roots and serve the community that he knows so well. If you're from Tenby, you're bound to know this man!

Email direct: sbrace@wplewisandson.co.uk

Simon Holt | Sales Consultant

Fellow Tenby boy Simon joined us initially at our Nissan dealership as a young sales newbie but soon moved over to Pembroke Dock where he was trained up in the 'W P Lewis & Son way' and has become a very experienced and well respected representative of the business. Simon is married and has a son and a super cool labrador.

Email direct: simonholt@wplewisandson.co.uk

Peter Thomas | Valeter

Peter started with us 18 years ago. He always coming to work with a smile on his face and packing with him his comical sense of humour, Pete genuinely loves his job and the company and is very much part of the furniture here.

As a Pembroke Dock boy, he spent his time prior to W P Lewis & Son working in mechanics and also at the local port.

He is a keen motorcyclist and relishes in the opportunity of working on them in his spare time and enjoys taking his motorcycle onto the open road on various bike rallies. He also loves a bit of camping now and then and has owned a number of weird and wacky camping vehicles during his time with us.

Ieuan Williams | Valeter

Ieuan started with us 6 years ago and looks after the cars on our forecourt as well as cleaning sold vehicles ready for their new owners.

Originally from rural North Pembrokeshire, Ieuan now lives in Pembroke with his wife Monica.

He is a keen photographer and loves nothing more than taking his camera out with him on a long walk in our beautiful Pembrokeshire countryside and coastline and taking pictures of Pembrokeshire's wildlife.

You will often see Ieuan in a high viz coat on our forecourt working hard to keep the cars on display clean and tidy.

You can get in touch with our sales teams directly through email or via 01646 651255. Alternatively, feel free to use our enquiry forms listed at the bottom of this page.

Our Aftersales Team

We cannot emphasise enough how important our service team are to the success of the business and we have an outstanding group of people in our service department working hard to keep those wheels rolling.

Kerry Waters | Aftersales Manager

Kerry originally joined the company in 1983 as an apprentice technician and rose through the ranks ending up as service manager. He had a brief period away from us before returning to the fold in 2012 to head up both our service and parts department. He can hold his head up high in the knowledge that since being back on board, the team has consecutively won EVERY Vauxhall customer excellence award which is only awarded to a group of top ranking retailers who provide only the best care for their customers. He pushes hard to support local events such as the Tenby 10k. Kerry loves being involved in Carew Cricket Club and can also be spotted locally running.

Dean Kenniford | Service Manager & Workshop Controller

Dean joined the company as an apprentice Technician in 1991 and has worked at both our Greenfield and Havenbridge sites until going off on his travels and emigrating to Australia where he gained a wealth of experience in the motor trade. Upon his return he re-joined the team and now handles the day to day running of our busy workshop. His commitment and dedication to the company is admirable. In his spare time, he is a keen football supporter and coach.

Jenny Griffiths | Service Advisor

Jenny is granddaughter of the late W P Lewis and joined the company as it’s Accountant in 2002 before making the move to the service team in 2012. Jenny handles most of our workshop bookings, so it will probably be her that you will speak to when you phone or call in to arrange an appointment. Jen is the accompanist with the Pembroke and District Male Voice Choir and is also membership secretary and committee member of Carew Sports Club.

Jeremy Fry | Service Advisor / Technician

Jeremy joined the team in 2001 having qualified as a Technician at Mercedes. He worked in our workshops until 2014 when he made the move to Service Advisor. This year, Jeremy has returned to the workshop. His mechanical knowledge coupled with his experience on the service desk means that he is a huge asset to us and our customers. Jeremy enjoys grass track, motorcycling and deep-sea fishing.

Andrew Jones | Foreman Technician & MOT Tester

Andrew is our longest serving member of staff, having joined the company as an apprentice in 1983. He was trained under the guidance of the late great Kelly Scourfield. Andrew ensures that high quality standards are met within the workshop. He enjoys walking his dog, 60’s music and holidays in the sun.

Barrie Alderman-John | Technician & MOT Tester

Barrie is another of our home-grown technicians, having joined us as an apprentice in 2006. Barrie enjoys all aspects of the job whether it be mechanical or electrical. Barrie is a talented rugby player, currently playing for Pembroke RFC (wing) and enjoys walking his pedigree dogs.

Thomas Jordan | Technician

Tom joined us in 2015 as a vehicle valeter and joined the workshop team in 2016 and currently attends Pembrokeshire College. He is the latest addition to the team. He is a very talented musician who plays the trumpet and guitar. He currently plays in various bands around the county, including Goodwick Brass Band (UK champions) and Lateral New Angle. He enjoys vehicle restoration in his spare time and has restored a classic Mini named ‘Flo’ that has won him national honours for his standard of workmanship.

Nick Mackay | Valeter

Our newest member of the team was welcomed in May 2019.

Nick MacKay recently joined our team to support our expanding car cleaning department.

After a brief recruitment drive for an additional car cleaner, we were over the moon that we had so much interest from individuals wanting joining our award winning business. Nick impressed us immediately and was hired within days of putting the advert out there!

We are now striving to clean each and every car that comes into our workshop at no charge and Nick will be heading up this operation.

Tim Beynon | Parts Manager

Tim joined the company in 2003 having started his career with W. L. Silcox of Pembroke Dock. He now runs a busy parts department supplying to both retail and trade customers. He also runs our eBay shop which is proving to be very popular. He has a fantastic knowledge of the Vauxhall product, and has trained to Vauxhall Gold level and is always looking to extend the range of products we offer. He is a keen runner and can often be seen trotting around the pavements of Pembroke Dock.​

Tony Townsend | Parts Advisor & Parts Delivery

Originally from west Oxfordshire, Tony joined us in 2007 as a forecourt attendant and let slip that he previously worked in the busy parts departments of franchised and independent companies in England, so he made the move to our parts department. With his extensive experience in vehicle parts, Tony’s knowledge of the product is second to none. He also doubles up as our trade parts delivery driver covering most of Pembrokeshire daily. Tony’s hobbies include playing pool, walking his dog Zak, camping and caving.

Jon Houser | Warranty Administrator

Jon joined us in 2001 and is responsible for the warranty side of the business - a complex job that he handles with the utmost professionalism and his attention to detail is second to none. He is also a well-respected artist. His work can be admired on his website www.jonhouser.co.uk where you can see some of the fine art he has produced. He often features in local galleries so keep an eye out for his work.​

Clive Cole | Handyman & Driver

Clive is a ‘Jack of all trades’ and has spent the last few years with us helping to keep everything running smoothly. He spent most of his working life in the petrochemical industry having previously trained as motor mechanic and spent 44 years at Texaco, becoming Supervisor of Insulation. Clive ensures everything is 'ship shape' in and around the garage. A great asset to the company, Clive can turn his hand to anything. He is quite often the person who will collect or deliver your vehicle if required. He wasn’t a bad sportsman in his day either, playing cricket for Carew and football for both Carew and Pembroke Borough.

Contact the team on the below links, or call Jenny, Jeremy or Dean on 01646 651255.

General Aftersales / Parts Enquiry   MOT / Service Booking

Marketing is managed by Adam Bateman.

Marketing and website enquiries can be sent to adam@wplewisandson.co.uk